Steve has extensive experience in many facets of the MI industry and uses these to keep the ADG ship steering in the right strategic direction on a daily basis. Steve is a confirmed pro-audio and guitar pedal nerd of the highest calibre and also likes to spend his spare time in Denmark playing with the wonderful gear that ADG distributes.

Based in the UK, Bruce has many years of varied know-how in the Pro Audio and MI world and looks after the core systems that make ADG function. Bruce is also responsible for ADG’s brand marketing and external outreach teams, when not playing keyboards and synths live and in his own studio (with a large collection of fx pedals!).

Dorte’s main activities are overseeing ADG’s daily operations and making sure all administrative functions run smoothly in our Danish HQ, while managing the company’s finances, monitoring budgets and operating expenses. Dorte has a broad knowledge and experience of the many tasks in each department and is a front-line problem solver (only problem she can’t solve is how to actually play music, but she probably is the best dancer in the company!).

Originally from France, Jennifer coordinates sales activities in our Danish HQ and has many years of industry experience efficiently dealing with our customers’ day to day enquiries and order processing. In her spare time, she enjoys synths, Lego, Star Wars and baking – not necessarily in that order!

With over 20 years of experience in MI, from account management to product specialist roles, Tom takes care of all of ADG’s sales activities in the UK, Ireland and the Benelux territories. He is a keen guitarist, pianist and self-proclaimed fx pedal authority. In his spare time, Tom continues to gig regularly on both keyboards and guitar.

Andreas looks after our German speaking partners and has a wealth of industry and equipment knowledge. From his first 2-Track with a microphone aged just 5, getting into guitars and synths as a teenager, running a commercial studio for 15 years to heading the purchasing department of a key German MI/Pro retailer, Andi is well equipped for the task “Mics, Speakers and the greatest fx toys = dream job!”.

Simon primarily takes care of sales activities in our Danish home territory, together with the rest of Scandinavia and Eastern Europe. In addition, he also manages many of ADG’s general artist relations. In his free time, Simon is all about his own band, where he sings with power and emotion and plays heavily distorted shiny guitars, all with a plethora of effects.

Rasmus is part of our marketing team assisting with content management. His track-record as a videographer includes working for some of the most well-known brands in the music industry. As producer of hefty and juicy visual content, Rasmus churns out photos, videos and other fun creations. In his spare time, Rasmus is the bass player in his old high school band and he collects vintage synths, all with a healthy dose of playing board games and D&D.