Audio Distribution Group’s purpose is to serve as a premium distributor of quality pro-audio and musician related equipment from one source in Europe, representing brands with potential to great retailers and facilitators and bridging the gap between our markets and those brands.
Or as we like to say:
‘Building Brands Together’
A Digital Footprint
Making it as easy to work with us digitally as possible and without waste
Never standing still and always looking to the future. Whether it be in how a specific product meets the market or how we work within our strategic partnerships, we’re not afraid to work on new approaches to meet specific outcomes or goals.
Thinking outside of the box. From Brand to dealer to end user, we delight in making the entire customer journey as efficient and rewarding as possible.
Our customers come first and we strive for the best possible experience in our day to day workflow.
Three partners (Steve Russell, Bruce Davidson and Peter Bager) founded the company in late 2015 and drawing on their significant experience in many facets of the business, they have developed a clear vision and a unique business model for the company.
In the Pro Audio and MI industry, many brands have really only had the option of either developing their own localised distribution model as a part of their business or choosing a mix of distributors, who either covered one or a standard mix of countries.
With a rapidly changing marketplace in Europe for both MI and Professional products, it became evident to the founders that both manufacturers and retailers required a more proactive and efficient flow of communication as well as harmonised conditions across the diverseness of all European territories.
To this extent, we believe that the concept behind Audio Distribution Group makes perfect sense as sales structures, marketing campaigns and other related activities can be streamlined in such a way as to ensure the best possible customer experience for all parties across the continent and from a single source.
We are proud to offer our brands an effective, efficient and reliable route to market not only in the EU, Switzerland, Norway and the UK, but well beyond and in fact globally in some cases. By seeking to provide additional value to the standard distribution model, ADG is much more than a typical distributor. We build strategic partnerships with both our associated brands, retailers, audio professionals and musical artists in all areas and segments we operate in.
Headquartered in Denmark, but with staff based across the UK and Europe, our ongoing focus is to develop these strategic partnerships and maximise efficiency, profitability and market share for both our dealers and brand partners.
Our Core Team
Steve has extensive experience in many facets of the MI industry and uses these to keep the ADG ship steering in the right strategic direction on a daily basis. Steve is a confirmed pro-audio and guitar pedal nerd of the highest calibre and also likes to spend his spare time in Denmark playing with the wonderful gear that ADG distributes.
Based in the UK, Bruce has many years of varied know-how in the Pro Audio and MI world and looks after the core systems that make ADG function. Bruce is also responsible for ADG’s brand marketing and external outreach teams, when not playing keyboards and synths live and in his own studio (with a large collection of fx pedals!).
Chairman of the Board
Peter’s experience is wide ranging, including a prior spell as CEO of TC Group International and current board memberships of several companies across multiple sectors.
Director of Administration
Dorte’s main activities are overseeing ADG’s daily operations and making sure all administrative functions run smoothly in our Danish HQ, while managing the company’s finances, monitoring budgets and operating expenses. Dorte has a broad knowledge and experience of the many tasks in each department and is a front-line problem solver (only problem she can’t solve is how to actually play music, but she probably is the best dancer in the company!).
Internal Sales Manager
Originally from France, Jennifer coordinates sales activities in our Danish HQ and has many years of industry experience efficiently dealing with our customers’ day to day enquiries and order processing. In her spare time, she enjoys synths, Lego, Star Wars and baking – not necessarily in that order!
Rikke takes care of service requests, product purchase, logistics, inventory management and maintains key product flow with our suppliers. She likes things to be in order and organised, “that touch of OCD is probably why I love Excel”. While not a musician herself, she loves music, especially hard/heavy rock, but also has a soft spot for disco and 80s pop. In her spare time, Rikke reads a lot, mainly Fantasy and Sci-Fi. “Warning – do not get into a Tolkien discussion with me as it probably will take a while! :)”
Sales Director - UK, Ireland and the Benelux
With over 20 years of experience in MI, from account management to product specialist roles, Tom takes care of all of ADG’s sales activities in the UK, Ireland and the Benelux territories. He is a keen guitarist, pianist and self-proclaimed fx pedal authority. In his spare time, Tom continues to gig regularly on both keyboards and guitar.
Area Representative - Germany, Austria and Switzerland
Andreas looks after our German speaking partners and has a wealth of industry and equipment knowledge. From his first 2-Track with a microphone aged just 5, getting into guitars and synths as a teenager, running a commercial studio for 15 years to heading the purchasing department of a key German MI/Pro retailer, Andi is well equipped for the task “Mics, Speakers and the greatest fx toys = dream job!”.
Area Sales Director - Italy, Greece, Cyprus and Malta
Raised and based in Italy, it’s no surprise that Antonello’s obsession for music and gear is equal only to that of food and cooking! With years of account management experience in the industry and as a professional guitar player, sound and mastering engineer, Anton spreads the ‘ADG word’ to our Italian partners, as well as to those in Greece, Malta and Cyprus.
Area Manager - Scandinavia/ Eastern Europe and Artist Relations
Simon primarily takes care of sales activities in our Danish home territory, together with the rest of Scandinavia and Eastern Europe. In addition, he also manages many of ADG’s general artist relations. In his free time, Simon is all about his own band, where he sings with power and emotion and plays heavily distorted shiny guitars, all with a plethora of effects.
Strategic Market Analyst
Born and raised in Austria, Phil is a bona fide bass and fx-pedal obsessive. Having dabbled in product development within the MI sector for years, he tirelessly brings order to the bits and bobs of data in the wondrous world of tables and databases, helping the ADG team to streamline sales, marketing and general company outreach.
Resident über pedal nerd and ambient aficionado, Stefan is a key part of ADG’s marketing department. Copywriting, social media management and content creation are buzzwords that makes Stefan all warm inside. In addition, he also cuts his content teeth on ThePedalZone YouTube channel and plays guitar/synth in two bands. In order to lead a life that’s not all about pedals and music, Stefan has begun dabbling with the dark arts of coffee brewing in his spare time, obsessing over brew methods, grind coarseness and drawdown time almost as much as he obsesses over pedal order, reverb decay and sonic soundscapes.
Martín takes care of our warehouse, logistics and shipping with a great sense of order and a positive attitude. Originally from Argentina, he has a lot experience in the world of music including working as a stagehand in live music festivals. Plus, with his speedy packing skills, he can make up a folded cardboard box almost as quickly as saying Vamos! Outside of ADG, Martín’s free time is spent singing, playing and teaching classical and rock guitar and piano. He also has his own Spanish language music theory YouTube channel.